Problem
A Pretoria law firm came to us with a marketing site built years earlier on a generic WordPress theme, and client documents travelling by email. They wanted more inbound and a client experience that matched their work.
Lawyers are sold on trust signals, and trust signals, online, reduce to two things: proof and speed. Speed means the page renders before the prospect's patience does. Most law firm sites ship 4MB hero images and hide their work. We treated the marketing site as a conversion engine and the client portal as a billable feature.