How we work

We do not sell hours. We ship software.

Five steps, real artifacts, no theatre. This is how every engagement runs, from the first call to the months after launch.

The Velox site: "Beat your calculator in 60 seconds" with App Store and Google Play buttons
Velox. Shipped to both stores from one codebase.

01. Discover

A focused 2-week strategy sprint. We map your business, your customers, and the wedge, before a single line of code.

02. Design

High-fidelity prototypes in Figma. Interaction-tested, brand-aligned, ready to build. No "design system" theatre.

03. Build

Production code on day one. Daily Loom updates. Linear board you can read. Vercel preview URLs for every PR.

04. Launch

A real launch: DNS, analytics, monitoring, SEO, and an actual launch plan with copy and assets.

05. Grow

Month-on-month iteration against real data. Retainer or pay-as-you-go. We own the outcome, not just the codebase.

How long it takes

Real ranges, not sales-call optimism. The number depends on a few variables we settle on the first call.

EngagementRangeWhat moves it
Marketing site2 to 4 weeksCopy readiness, page count, and whether you need a CMS.
Web app, first version6 to 12 weeksAuth, data model, integrations, and admin tooling.
Mobile app, version one8 to 16 weeksNative modules and the store review cycle.
AI integration2 to 6 weeksA feature inside an existing product, or a new agent with tools and memory.

Things people ask

  • Most projects do. Small changes, under about four hours, we absorb. Anything bigger gets a one-line change order with a price and a timeline impact, sent on WhatsApp before we touch it.

  • No. If you arrive with a brief, good. If you arrive with a problem, we shape the brief together on the first call and in the discovery weeks.

  • Yes. We set up the Figma to GitHub handover so it is clean. If you do not have one, we have a small bench we trust.

  • A short check-in on Monday. Deep work and pull requests midweek. A video update on Friday with what shipped and any decisions we need from you. Anything urgent goes on WhatsApp.

  • Everything is in your GitHub, your Vercel and your database from day one, and documented in your repo. We use mainstream tooling so any competent engineer can pick it up, and we keep a written handover for exactly that case.

  • EFT first. A marketing site is half to start, half at launch. Larger builds run 40, 30, 30 across start, design sign-off and launch. Retainers are billed monthly in advance.

One call, then a fixed-scope quote within three working days. Book a 20-min call.