Process
Five phases, real artifacts, no theatre. This is the exact process we use on every engagement — from the first discovery call to the third month of post-launch growth.
The five phases
A focused 2-week strategy sprint. We map your business, your customers, and the wedge — before a single line of code.
Deliverables
Sample audit deck
View example →High-fidelity prototypes in Figma. Interaction-tested, brand-aligned, ready to build. No "design system" theatre.
Deliverables
Figma file thumbnail
View example →Production code on day one. Daily Loom updates. Linear board you can read. Vercel preview URLs for every PR.
Deliverables
Linear board screenshot
View example →A real launch — DNS, analytics, monitoring, SEO, and an actual launch plan with copy and assets.
Deliverables
Vercel deployment log
View example →Month-on-month iteration against real data. Retainer or pay-as-you-go. We own the outcome, not just the codebase.
Deliverables
Analytics dashboard
View example →Tools we work in
You'll get invited to the boards, the channels, the previews. Nothing lives in a black box.
Timelines
Real ranges, not sales-call optimism. The number depends on a few variables we'll work out in the discovery call.
Engagement
Range
What affects it
Marketing site
Length depends on copy readiness, page count (5 vs 20), and CMS needs.
Web app MVP
Auth, data model complexity, third-party integrations, and admin tooling drive scope.
Mobile app v1
Single-platform vs cross-platform, native modules, and store-review cycles.
AI integration
Depends on whether it's a feature inside an existing product, or a net-new agent with tools and memory.
Every week, without asking
A 5-10 min walkthrough of what shipped and what's next.
No private project. You see every ticket, status, and blocker.
Every pull request gets a live URL. Comment, screenshot, share.
For the things that don't need a meeting. Replies same business day.
Expected — most projects do. Small changes (under ~4 hours) we just absorb. Anything bigger gets a one-line change order with a price and timeline impact, sent via WhatsApp before we touch it. You approve, we build.
No. The Discover phase exists for that reason — two weeks where we map your business, your customers, and the wedge before writing code. If you arrive with a brief, great. If you arrive with a problem, we shape the brief together.
Yes. We work with external designers regularly — we'll set up the Figma → Linear → GitHub pipeline so the handover is clean. If you don't have one, we have a small bench of designers we trust and partner with.
Monday: brief check-in (15 min). Wed/Thu: deep work and PRs. Friday: Loom video update with what shipped, what's next, and any decisions we need from you. Anything urgent goes via WhatsApp in real-time.
Everything is in your GitHub, your Vercel, and your Firebase from day one. Documentation lives in your repo. We use boring, mainstream tooling specifically so any other competent engineer can pick it up. We also have a documented handover process for that exact scenario.
EFT-first. South African clients: 50% on signature, 50% on launch. International clients: same split, paid via PayPal or international card if EFT isn't practical. Retainers are billed monthly in advance. Every invoice has the banking details right on it.
Ready when you are
90 seconds to fill in the brief. One business day to a reply. Two weeks to a fixed-scope proposal.