Questions we get asked a lot.

Ambitious South African SMEs that want software working for them — not against them. Our clients are typically founders, operators, and marketing leads who are done with generic agencies and want a technical partner that ships fast and thinks commercially.

Marketing websites, custom web applications, AI-powered tools, client portals, and growth automation. We also run 90-day SEO sprints and social media management for clients who want ongoing results alongside their tech.

Remote-first, Pretoria-based. We work with clients across South Africa and internationally. Everything runs async — no need to be in the same city or timezone.

You get the founder in your corner — not a junior developer managed by an account handler. Every project is built by Peet (principal engineer) with a small, senior team. We keep client numbers intentionally low so quality stays high.

Fill in the four-question brief on /start-a-project. We reply within one business day with questions or a scope draft. Fixed-scope quotes arrive within 3 working days. No discovery retainers, no surprise NDAs.

Marketing sites: 4–6 weeks. Web applications: 8–16 weeks depending on scope. We share a milestone-based timeline at kickoff so you always know what's being built and when.

Yes — we do audits, migrations, and feature work on existing projects. The first step is a code review to assess the health of the codebase and scope the work honestly.

Daily Loom updates on active projects. You see work-in-progress every 24 hours. Decisions get documented in writing. You're never waiting a week to hear what's happening.

Yes. We design in Figma before we write a line of code. For marketing sites we work from your brand assets. For web apps we run a full design sprint and get sign-off before moving to build.

Next.js (App Router) on Vercel, Firebase or Supabase for database and auth, Tailwind CSS, TypeScript throughout. For AI features we use the Anthropic API (Claude). We pick the right tool for the job — no religious attachment to any one framework.

We build mobile-first web apps that work beautifully on any device. Native iOS/Android is not our core offering, but we have delivered Capacitor-wrapped web apps for clients who need app store presence without a separate native codebase.

Vercel for the application, Firebase or Supabase for the database — all on your accounts, not ours. You own the infrastructure. Most marketing sites cost under R500/month to run. We help you set everything up and hand over access cleanly.

Yes — every marketing site ships with full technical SEO: schema markup, sitemap, llms.txt, and meta setup. For clients who want ongoing SEO work, our 90-day sprint programme targets specific keywords and tracks position improvements monthly.

Marketing sites from R35,000. Web applications from R120,000. Retainers from R15,000/month. Add-ons (SEO sprint, performance audit, AI feature, brand identity) are fixed-scope and priced on the /pricing page. No hidden costs.

Standard split: 40% to start, 30% at design sign-off, 30% at launch. For longer engagements we structure monthly milestones. EFT for SA clients (no fees). PayPal for international clients (3.5%).

Yes. Lite (R15k/month, 8 hrs), Growth (R35k/month, 20 hrs + roadmap reviews), and Embedded (R75k/month, 40 hrs + on-call). Retainers are month-to-month with 30 days notice.

For bespoke engagements, yes. We take equity in roughly 1 in 5 projects. The bar is high: real founders, real traction, and a problem we want to solve. Equity layers on top of a discounted cash rate.