Services / Bespoke Builds

For the software nobody has built yet.

Sometimes the answer is not a website, an app or an integration. It is a piece of software that does not exist. For that work we act as a senior engineering partner: architecture, a prototype of the hard part, an honest cost, and a build if the numbers hold.

The Lumen site: "Train reading in any language" above a live 600 words-per-minute demo
Lumen. Reading trainer shipped to both stores from one codebase.

Who this is for

A founder with a complex idea that no SaaS solves. You need a partner who thinks about the architecture with you.

A technical team that wants a senior second opinion on architecture, AI strategy or build versus buy.

A pre-funding founder open to an equity-style partnership for the right idea.

What ships

  • An architecture: system diagram, decision records, build, buy or borrow recommendations.
  • A working prototype that proves the hard part works.
  • A written spec any senior engineer can pick up.
  • A hands-on build of the whole thing, or just the spine.
  • Code review and mentoring for your team on the parts we do not touch.
  • Honest infrastructure cost projections at one times, ten times and a hundred times scale.
  • A launch playbook so nobody gets woken at 3am.

Built with Strategy, Architecture. Boring, supported tools, so the work is still standing in five years.

How it runs

  1. Deep dive. A long, candid conversation. Sometimes the answer is "do not build this".
  2. Discovery. Two to four weeks. Architecture, prototype and an honest cost.
  3. Build. We build it, or we hand your team a spec they can run with.
  4. Partner. Advisory, fractional CTO or a standing engagement, whatever the work needs.

Proof

Athleet: a multi-tenant club management platform live for three pilot clubs in under four weeks.

Athleet, Sports & Fitness

Discovery from R85,000 · from $24,000

Quoted on the work, not a price card. Fractional CTO from R45,000 a month. Equity-style partnerships considered.

Questions about bespoke builds

  • Work that does not fit the other five shapes. Usually a complex platform, an AI-native product, a research project, or a long partnership where the scope evolves quarterly.

  • For the right project, yes, usually blended: cash for direct costs, equity for the upside. We have to believe in the founder and the wedge.

  • Yes. Two to four days a month for early-stage teams: architecture, hiring, AI strategy, technical due diligence. From R45,000 a month.

  • Yes. A two to four week discovery sprint is fixed price from R85,000 and produces an architecture, a prototype of the hardest part and an honest estimate you can take to any team.

  • Then you have saved a lot of money. We have stopped three projects at discovery in the last year.

  • Our smallest bespoke engagement was an R85,000 discovery. Our largest was a R2.4 million build over nine months. The shape decides the price.