Lead value
R 6 683
Customer gross value
R 37 125
Breakeven CPL
R 6 683
Safer target CPL
R 3 675
Tools / Revenue planning
Lead Value Calculator
Work out what a qualified lead is worth so you can judge SEO, content, ads, and CRM investment with less guesswork.
- Tool mode. Revenue guardrail
- Proof angle. Turns margin and close rate into a safer CPL ceiling.
- Data handling. Browser-first or public-safe wrapper
How to interpret it
Treat the result as a planning signal, not a final quote or guarantee. The strongest next move is the one that improves both the business number and the user experience behind it.
Questions about Lead Value Calculator
Because paying for leads from gross revenue can hide unprofitable campaigns. Margin gives a more honest ceiling.
Use 1 for once-off sales. Increase it when clients renew, buy retainers, or reliably purchase more than once.