Revenue planning
Lead Value Calculator
Work out what a qualified lead is worth so you can judge SEO, content, ads, and CRM investment with less guesswork.
Tool mode
Revenue guardrail
Proof angle
Turns margin and close rate into a safer CPL ceiling.
Data handling
Browser-first or public-safe wrapper
Lead value
R 6 683
Customer gross value
R 37 125
Breakeven CPL
R 6 683
Safer target CPL
R 3 675
How to interpret it
Treat the result as a planning signal, not a final quote or guarantee. The strongest next move is the one that improves both the business number and the user experience behind it.
Privacy and scope
This MVP runs in the browser and does not send your calculator inputs to PiB. If you ask us to review the result, we will scope that as a separate conversation.
Why use margin instead of revenue?
Because paying for leads from gross revenue can hide unprofitable campaigns. Margin gives a more honest ceiling.
What is a lifetime multiplier?
Use 1 for once-off sales. Increase it when clients renew, buy retainers, or reliably purchase more than once.